Making enterprise optimization self-service
Reimagining Turbonomic so customers could discover its value on their own.
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Design leader fluent in craft, code, and business.
My background spans visual and interaction design, front-end engineering, and managing a 15-person design team. I lead UX for enterprise and AI products, staying hands-on in design and prototyping. I use that range to help teams decide what to build, then ship experiences that are simple to use, feasible to build, and good for the business.
Selected work
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Shaping Turbonomic's AI experience
Grounding Turbonomic's AI in user needs—from a shared framework to agentic experiences.
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Turbonomic Parking Edition
A product-led SaaS that cuts idle cloud spend for smaller businesses, launched in six months (June 2026).
Case study in development
Earlier work
Two decades at the seam between design and code — a sample of earlier product and creative-technology work.
Airbnb Discover
A social travel-discovery concept, taken from research through prototype.
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Nectar
Redesigned the mobile journey around research, clearer navigation, and a less disruptive checkout.
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Charles Schwab
“Talk to Chuck” — a contest inviting people to share their views on the economy.
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Exxon Mobil
A multimedia site on the company's tech, social, and environmental work.
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Volvo S80
A 360° interactive vehicle experience; I built the architecture and video player.
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Kraft Holiday
An interactive holiday showcase — games, recipes, and promotions.
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