Making enterprise optimization self-service
Reimagining Turbonomic so customers could discover its value on their own.
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Simplifying complex technical systems into clear product experiences.
I lead product design across IBM’s enterprise AI, cloud, and automation portfolio, partnering with engineering, product, and research from discovery and UX strategy through shipped workflows.
Current work
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Shaping Turbonomic's AI experience
Grounding Turbonomic's AI in user needs—from a shared framework to agentic experiences.
Case study in development
Launching Turbonomic Parking Edition
Enterprise optimization refocused for small business—one clear job, visible value, and a designed path to grow.
Case study in development
Earlier work
Two decades at the seam between design and code — a sample of earlier product and creative-technology work.
Airbnb Discover
A social travel-discovery concept, taken from research through prototype.
Nectar
Redesigned the mobile journey around research, clearer navigation, and a less disruptive checkout.
Charles Schwab
“Talk to Chuck” — a contest inviting people to share their views on the economy.
Exxon Mobil
A multimedia site on the company's tech, social, and environmental work.
Volvo S80
A 360° interactive vehicle experience; I built the architecture and video player.
Kraft Holiday
An interactive holiday showcase — games, recipes, and promotions.