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Nectar
Before-and-after usability testing improved all six measured scores after the navigation and checkout redesign.
Overview
Nectar approached us to improve their mobile web experience, with revenue per session as the key business goal.
We redesigned the customer journey and checkout flow to reduce friction, grounding the changes in research and validating the new flow through before-and-after usability testing.
Process
Selected process artifacts — from research and synthesis through flow design and validation.
Slide 1 of 12: Affinity mapping. Discovery — synthesized user-interview findings into themes about how people shop for a mattress.